![]() ![]() ![]() Pinterest users are buyersĪccording to Omnicore digital marketing agency, 87% of pinners have made a purchase because of something they saw on Pinterest. Moreover, they can better optimize the name of their Pinterest graphic - "hotels_in_paris.jpg" is much smarter than "DSC14001.jpg" - and their pin's description so it contains the target keywords. With this knowledge, they can craft content related to these queries. The result is that pins get seen by more than just direct followers.Ī hotel owner in Paris could search something like "hotels in Paris." Not only will they see other suggested search terms in the search bar, but they'll also be shown popular topics relating to their query, such as "best," "affordable," and "luxury." This is useful because hotels can make themselves more discoverable by optimizing their pins for keywords, just as they do for Google. When users log on, they're actively seeking answers, whether the question is "What's the most romantic hotel in Rome?" or "What are the best event venues in New York?" Pinterest isn't a social media platformĪctually, it's a search engine, like a visual Google. Explore why you should use Pinterest marketing for hotels 1. Here are four other reasons Pinterest marketing for hotels should become a priority. The fact that people are searching for travel topics isn't the only justification to hop on the Pinterest train, though. Some of Pinterest's most popular topics are related to the hospitality industry, such as "local travel," "historical travel," and "24 hour travel." In fact, when used correctly, it can drive traffic more easily than other social media sites. It's a shame, because the platform is far more than a place for DIY project ideas and home décor photos. While Instagram, Facebook and Twitter continue to be hospitality brand priorities, Pinterest marketing for hotels often gets overlooked. ![]()
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